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And we're going to talk about poaching in a little bit, which is a huge problem globally, so again, people might be interested in hearing about that part of it. Why was this important to you to write the case? What are the things that you think about as a scholar, and how did you hear about this particular instance?
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So I teach a course on social entrepreneurship and systems change that focuses more on organizations and doesn't have a huge amount of data. I got connected through our...
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