Former PZ Cussons chief marketing transformation officer and ex-Diageo marketer Andrew Geoghegan will join the Glenfiddich ...

Through strategic partnerships and creative, low-cost approaches, Pennies has achieved 40% growth in the face of economic ...

At a basic level, the role of marketing is to make it easy for consumers to recall your product and want to buy it. Yet, ...

According to Marketing Week’s exclusive new research, the majority of B2B marketers still prefer short-term marketing tactics ...

The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and it’s brilliant because of it.

In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s ...

Global customer director Tamara Strauss has left Premier Inn after five years with the company, with the brand declining to ...

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

The finance department must choose between “this or that” when it comes to investment. Marketers, then, need to make the ...

The bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social ...

In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...

Marketers are spending huge sums of money on retail media search - but without a strong brand you are just frittering budget ...