Saudi Arabia’s Public Investment Fund, which bankrolls LIV Golf, has hired a London-based firm to find a new chief executive officer to replace Greg Norman. According to one source with the league, Norman will remain part of the senior leadership team and would maintain a role similar to a commissioner.

Greg Norman has been a lightning rod since jump-starting LIV Golf from a fledging tour to what it has become for the last three years. Now, Norman may be on the way out. Josh Carpenter of the Sports Business Journal reported that the Public Investment Fund of Saudi Arabia has hired a search firm out of London to fill Norman's current CEO role.

A search firm is looking for Norman's replacement to lead LIV Golf and among its preliminary calls was a college conference commissioner, who wasn't interested.