Apple Intelligence isn’t turned on by default, You need to enable it to get started and can turn it off at any time. To get going, open Settings (System Settings on Mac), then select Apple Intelligence & Siri. On the next screen, tap Get Apple Intelligence.

You’ll be prompted to set up Apple Intelligence right after upgrading to iOS 18, but if you need to set it up later, head to Settings in iOS: Tap More for Your iPhone, and then Set Up Apple Intelligence. You’ll get an explanation of some of the AI upgrades you can use, and a short demo of how they work.

A pple has incorporated AI features into its operating systems for years, but Apple Intelligence marks the first real generative AI capabilities -- and they're front and center. B

Key Takeaways Wedbush analysts told clients in a note Thursday that Apple could be headed for a “golden era of growth” in 2025, driven by demand for artificial intelligence (AI).The analysts raised their price target for Apple's stock by $25 to $325,

Apple is on the cusp of an artificial-intelligence-fueled “golden era of growth,” Wedbush analysts argued Thursday as they raised their price target on shares of the tech giant. The analysts increased their price target to $325,

Apple shares edged lower in early Thursday trading but a longtime bull on the stock suggests its march to a $4 trillion valuation "is still being underestimated by" Wall Street. Apple (AAPL) shares have risen nearly 10% over the past month,