In the Lauderette ad, Beyoncé wears a white T-shirt, Levi’s 501 jeans and a pair of Christian Louboutin denim boots. During ...

Sir John Hegarty was the brains behind Levi’s iconic ‘Laundrette’ ad. Nearly 40 years after it first aired, the brand gave it a fresh spin with the help of Beyoncé. Here’s what the creative made of ...

Forget what you’ve heard about skinny jeans; this Levi’s 721 style has a high-rise waist and snug fit through the hips and ...

Kenny Mitchell, SVP and global chief marketing officer of the Levi’s brand, who joined the company in 2023, played a big role ...

Beyoncé stars in the latest Levi's ad campaign, showcasing stylish new designs in a dynamic and trendsetting promotion.

Levi's CFO explained why its new denim marketing campaign with cultural icon Beyoncé is a win-win for both partners.

Following the release of Beyoncé's track Levii's Jeans, from the album Cowboy Carter, the global superstar steps into the ...

I've been hoping for a Beyoncé x Levi's collaboration ever since Cowboy Carter dropped in March. Frankly, it's hard to imagine a pop star of her stature writing a song called "LEVII’S JEANS" for the ...

Beyoncé steps into a laundromat wearing Levi’s 501s, as well as a white T-shirt from the brand and a denim cowboy hat with the signature red Levi’s tag. As she dramatically wiggles out of her jeans to ...

Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s brand and the ...

The Levi’s® brand today announced a new campaign with global icon Beyoncé. Following the release of “LEVI'S JEANS” — a ...

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV).