Justin Bingham, the CEO of software company Opiniion, died after falling between 150 to 200 feet while canyoneering at the Zion National Park in Utah.

Justin Bingham, the CEO of a Utah-based software company died over the weekend after a horrific 200-foot fall at Zion National Park. According to the National Parks Service (NPS), Bingham was canyoneering near the exit of Heaps Canyon around 6 pm local time Saturday.

Utah CEO and family social media influencer Justin Bingham has been identified as the man who suffered an accidental fall in Zion National Park that ultimately killed him last Saturday. Bingham, 40, was rappelling near the exit of Heaps Canyon with three other people Saturday at approximately 6 p.