Reliance Industries Set To Disrupt Beverage Market
Big move by Mukesh Ambani as Reliance Industries to revive Campa Cola, plans to disrupt...
The Mukesh Ambani-owned company is also planning to implement a pricing strategy and higher margins for retailers.
Campa Cola Returns: Reliance Industries Set To Disrupt Beverage Market
Reliance's pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics.
Campa Cola's comeback: How Reliance is shaking up India's drink market
India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing a stir
Tata Consumer feels the heat as RIL’s Campa Cola disrupts beverages market
Tata Consumer Products reports increased competition in bottled beverages, particularly from Campa Cola. The company has adjusted pricing to counteract this, while also noting a decline in urban demand amid ongoing consumer spending stress.
Mukesh Ambani plans big strategic move, Reliance Industries set to revive Campa Cola, plans to offer at Rs
Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider their game plan.
Mukesh Ambani's BIG Move To Challenge Coca-Cola And PepsiCo? Reliance's Campa Cola Is Back - All Details
Mukesh Ambani-led Reliance Industries is set to shake up India’s Rs 38,000-crore beverage industry with the relaunch of Campa Cola. Once a popular brand in the 70s and 80s, Campa Cola is making a comeback with competitive pricing and strategic collaborations with kirana stores and small retailers.
ET Now on MSN11h
Reliance Campa Cola's price punch! Tata Consumer takes a hit with 11% revenue drop
Tata Consumer Products Ltd (TCPL) is facing heat in its beverage business due to aggressive pricing from Reliance's Campa ...
Outlook Business2d
Higher Margin to Retailer & Aggressive Pricing by Reliance's Campa Disrupted Beverage Market: TCPL
Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage ...
brandequity.economictimes.indiatimes2d
Campa Cola's pricing forces Tata Consumer to blink
Tata Consumer Product Ltd (TCPL) revenue from its ready-to-drink business declined 11 per cent in the September quarter owing ...
money.rediff3d
Campa Cola Forces Tata Consumer to Lower Prices
Campa Cola's aggressive pricing strategy has forced Tata Consumer Products to reduce prices on its Tata Gluco Plus beverage, ...
Campa Cola's aggressive pricing forces Tata Consumer to revise rates
Tata Consumer Products Ltd (TCPL) beverage business got a hit from the aggressive pricing from rival Campa Cola, forcing it ...
Masterstroke by Mukesh Ambani, Reliance Industries set to revive Campa Cola, plans to offer at Rs
Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider ...