BOS Nation FC’s ‘Too Many Balls’ campaign leads to apology from club: ‘Missed the mark’
BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...
‘We missed the mark’: BOS Nation FC releases statement after negative response to team name rollout
The Boston NWSL expansion team, BOS Nation FC, released a statement after the negative response to the team name rollout.
Think BOS Nation launch was bad? Welcome to the worst rebrands in MLS history
The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...
BOS Nation apologizes for 'too many balls' campaign introducing new NWSL team
The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...
BOS Nation apologizes for 'Too Many Balls' announcement video: 'We missed the mark'
The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...
NWSL expansion team BOS Nation FC apologizes for 'Too Many Balls' campaign
The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...
Boston women's soccer team to be called BOS Nation FC
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Boston’s National Women’s Soccer League team to be called BOS Nation
The new National Women’s Soccer League team in Boston set to start play in 2026 has a name: BOS Nation FC. The team announced ...
The Enterprise2d
National Women's Soccer League announces name of new Boston team. Meet BOS Nation
The National Women's Soccer League announced the name of its new Boston team. Here's what it is and what to know ...
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Social media backlash led to BOS Nation apology for 'too many balls' campaign
Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.