BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...

The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

Here's everything to know about BOS Nation's "Too Many Balls" ad, including why the new NWSL franchise apologized for the ...

That campaign, though, was just one element of a comprehensively botched roll-out for the team, which will begin play in 2026 ...

“BOS Nation FC is an identity that encompasses our community and represents our fan base.” A number of billboards reading “There Are Too Many Balls In This Town” went up around Boston this ...

BOS Nation FC unveiled its brand using the campaign "Too Many Balls," a pun about the number of famous men's sports teams in Boston, and the need for more women's sports. The NWSL's 15th franchise ...

NWSL's Boston franchise finally has a name, and it's BOS Nation Football Club ... The club's marketing campaign slogan "Too Many Balls," also has a trademark filing with the USPTO.

Starting in 2026, the NWSL will welcome BOS Nation Football Club ... its new branding with a campaign saying there are "too many balls" in Boston. "Boston loves its balls. But maybe there are ...