BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...

The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

Here's everything to know about BOS Nation's "Too Many Balls" ad, including why the new NWSL franchise apologized for the ...

That campaign, though, was just one element of a comprehensively botched roll-out for the team, which will begin play in 2026 ...

Bos Nation (“worst name possible,” complained one), and a campaign that jokingly tweaked the city’s history of famous sports teams by complaining it has “too many balls”—which was ...

“Boston loves its balls” and “there are too many balls in this town.” It concluded: “We are BOS Nation, where anything is possible. No balls necessary,” with the exception, the video ...

will be called BOS Nation FC. The ownership group announced the name and club’s colors via a marketing campaign centered on the idea of ”Too Many Balls.” Tuesday’s launch was ...