Discover why Q5 is TikTok's golden opportunity for advertisers to drive post-holiday sales with high-intent shoppers and less ...
The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...
Social media sites devise new ways to control advertising quality even after a key industry group was hobbled.
Why your Gen Z employees are the most reliable, authentic creators for your brand, and how amplifying their ...
The company’s co-founder writes about working with her brother to tell stories with meaning, excitement and joy.
Today’s campaigns include a fresh new (yet throwback) name and look for Mountain Dew; an eye-popping Axe spot from Juan Cabral; and Wendy’s excellent introduction of the Krabby Patty Kollab Burger ...
The Omnicom consultancy calculated brand value for Apple, Nike, Tesla and others based on financial performances between ...
Interpublic Group of Cos.’ Mediahub has found its new U.S. CEO. Nicole Estebanell steps into the role after serving as global ...
From Perplexity's search ad business to a performance art piece that channeled a chatbot, AI was the talk of the town.
The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...
Bose Chief Marketing Officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open earbuds.
Breaking and Entering Media’s latest episode features the creative director on building a versatile skill set.
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