Demand Gen Report1h
Madison Logic Partners With Gong To Help Enhance Revenue Workflows
Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence ...
Demand Gen Report9h
Layering Intent & Signal Data To Surround B2B Buyers With Relevant Content & Messaging
Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach — meaning ...
Demand Gen Report1d
How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible ...
Demand Gen Report2d
From Hype To Action: A Practical Guide To Successful AI Implementation
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the ...
Demand Gen Report6d
80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...
Demand Gen Report8d
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success ...
Demand Gen Report13d
Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, ...
Demand Gen Report9d
Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales ...
Demand Gen Report13d
Powering Personalization Through Signal-Based Marketing
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while ...