Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence ...

Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach — meaning ...

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible ...

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% indicate ...

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the ...

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a… ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

Marketers are quick to discard duplicate leads to avoid doubling their demand generation efforts. But new research reveals… ...

When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant ...

VEED.io is a free video editing app that's designed to be easy, simple and accessible to all. It… ...