Yum Brands chain Taco Bell will introduce a new sauce packet, Disha Hot sauce, that is inspired by musician Omar Apollo's family recipe, per a press release. The sauce will be available for Taco Bell ...

At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.

NEW YORK — Environmental, social and governance (ESG) programs are at an inflection point as brands come under pressure from activists to keep out of increasingly politicized areas. Nespresso USA, the ...

Incremental, a leading provider of neutral retail media measurement, today announced a global partnership with Skai, the leading omnichannel advertising platform specializing in walled garden media.

Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week.

Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.

Snapchat announced two new advertising solutions that take advantage of some of the social media platform’s most widely used spaces, according to a press release. The announcement was timed to ...