What Really Happened To McDonaldland? - Mashed
WEBFeb 4, 2021 · In the end, as Daily Journal reported, McDonalds lost the suit and paid out a settlement of more than $1 million. Unfortunately for hardcore McCheese enthusiasts, the court ruling required the restaurant chain to stop using certain McDonaldland characters in any ads, promotions, or packaging.
Remembering McDonaldland, and the lawsuit that came with it
WEBNov 12, 2020 · A 1977 Ninth Circuit Court of Appeals decision document that summarized a hefty dispute between Sid & Marty Krofft Television Productions, Inc. and the McDonald's Corporation. It all started in 1970, when ad agency Needham, Harper & Steers had the opportunity to pitch a campaign to McDonald's.
McDonaldland - Wikipedia
WEBMcDonaldland is a McDonald's media franchise and the fictional fantasy world inhabited by Ronald McDonald and his friends. Starting with the creation of Ronald McDonald in 1963, it is primarily developed and published by McDonald's.
What Really Happened To The McDonaldland Characters?
WEBApr 24, 2024 · As McDonaldland proved to be overpopulated with characters, it lost a few members from the roster by the 1980s, among them Captain Crook, who didn't quite fit in with the kid-oriented ad campaign as a character …
McDonald’s brings back Hamburglar, signs point to McDonaldland …
WEBFeb 5, 2024 · McDonald’s has spent the past two years in a push to weave characters from its vintage McDonaldland universe into modern-day promotions. In fact, the brand has been dipping back into this...
The History & Downfall of McDonaldland and the Disney …
WEBExplore the history & ultimate downfall of McDonaldland and The Disney-McDonald's Happy Meal, McDonald’s magical world & ad campaign that brought fame and fo...
The Weird History of McDonaldland Toys - Mental Floss
WEBWith a double-decker head based on what would one day become the most iconic fast food sandwich in history—the McDonaldland advertising campaign was established in 1971, a mere three years after...
McDonald's Is Strategically Reviving McDonaldland - The Takeout
WEBFeb 2, 2024 · This week, McDonald's announced the return of the Hamburglar to promote its new and improved hamburgers, the latest marketing push centered around a classic character from the McDonaldland spokesuniverse.
How McDonald's Stole Their McDonaldland Characters - Mashed
WEBMar 4, 2019 · McDonald's hired an ad agency called Needham, Harper & Steers to build McDonaldland from the ground up, and populate it with characters they could sell to kids. And they did, even developing a Brand Specification Manual to make sure every McDonaldland product was uniform.
Video Chronicles the Weird History of McDonaldland - Nerdist
WEBApr 19, 2021 · For decades, McDonaldland was used to advertise fast food to kids. Now a video details the odd history of Ronald McDonald's home turf.