Digital Marketing News: Marketing Technology
Study finds 7 in 10 organisations now use marketing technologies and gen AI. Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.
DMWF North America 2024: A Record-Breaking Success at Times …
Last week, the Digital Marketing World Forum (DMWF) North America 2024 took over the iconic Marriott Marquis in Times Square, NYC, delivering an unforgettable two-day event on September 26-27.This year’s event surpassed all expectations, marking a record-breaking success that solidifies DMWF as a must-attend event for senior marketing professionals.
Integrating software development into digital marketing tactics
2 days ago · Integrating custom software development into digital marketing tactics enables businesses to create highly tailored solutions that go beyond the capabilities of off-the-shelf software. This approach allows companies to build tools and systems that meet their specific marketing goals, addressing unique challenges and enhancing efficiency across ...
Mapp AI Chat tool simplifies data analysis for marketers
3 days ago · Global martech firm and marketing cloud provider, Mapp, has launched Mapp AI Chat, a tool designed to transform how marketers analyse their data and extract actionable insights to optimise marketing campaigns. As part of the Mapp AI Assistant package, Mapp AI Chat is powered by advanced ChatGPT4o algorithms and enables marketers to ‘talk with their data’ – all while ensuring full data ...
Half of B2B marketers can’t reach their goals for this year
2 days ago · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The survey found that 50% of B2B marketers can’t reach their goals for this year, but when teams are completely aligned on Sales and Marketing efforts and take a Branded Demand approach that incorporates both ...
Unrealistic technical demands and tech hinder marketers
Aug 14, 2024 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system (OS ...
Marketing Archives - Marketing Tech News
User acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to outspend the competition, or try different tactics to stand out.
DMWF, Author at Marketing Tech News
ICYMI: The creator economy is projected to reach a value of over $500B by 2030. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to optimise your strategy and budget.
Global martech spend will surpass $215bn by 2027
Feb 6, 2024 · In the report, Forrester predicts that global spending on martech will reach $148 billion in 2024 – up from $131 billion in 2023. Cindy Liu, forecast analyst at Forrester, said: “This will surpass $215 billion by 2027, with growth most prominent in technologies related to customer data management, customer analytics, marketing performance ...
On-demand webinar - The Ultimate Consent Strategy for …
17 hours ago · In today’s data-driven world, gaining control over use consent data is essential. Join this webinar to master the art and science of consent optimization in an era where user choice and trust are paramount. This webinar explored practical strategies to amplify your consent program. Elevate your ...